Some Content Photography you take on because they make good business sense. Others you take on because they just feel right. The Shaka Surf School shoot was very much the latter.

Before I get into if I have all my content, business and photo + video info on this Page > Business Photography & Film 

I’d been surfing with Holly and Laura at Shaka for a while, and by surfing, I mean mostly falling off. But spending time with them meant I got to see the community they’d built up, and it’s something special. So when they asked me to capture some Content Photography at Newgale beach, I was so excited.

---

---

Why brand alignment matters

Before I pick up a camera for any business, I want to understand what they actually stand for. Not just what they sell, but why they do it. Because content photography that doesn’t reflect a brand’s values is not just pretty pictures, and pretty pictures don’t convert. If you’re booking content photography in Pembrokeshire or further afield, I like to find out as much as possible about your business and usually book a call or send a questionnaire.

So before the session, I knew Shaka’s mission is to create an empowering, inclusive, and fun female surf community in Pembrokeshire. Getting women and girls into the sea, building confidence, connecting people with the coast. That’s not just a tagline; you can feel it in every session they run.

That clarity made my job easier. I knew exactly what the images needed to do.

I wanted to focus on the energy and natural joy that being in nature brings, while also capturing the sense of community that was at the heart of Shaka Surf.

The shoot

We kept it simple and real. When I capture content photography in Pembrokeshire, I like to make it feel natural by using natural light, no staging, no forced smiles. Just Shaka doing what Shaka does, and I’m capturing it.

That’s the thing about content photography for outdoor and lifestyle brands. The location does half the work. The Pembrokeshire coastline is genuinely stunning, and shooting a female-led surf school against that backdrop? It sells itself. My job was to get out of the way and document what was already brilliant.

The images were built for use across social media, their website, and marketing. The kind of content library a small business can actually use for months rather than running out after a fortnight.

What good content photography does for a small business

It gives you something to say. Consistently. Without having to scramble for content every week or reach for a stock image that looks nothing like you.

For Shaka, the goal was a bank of images that felt as warm, inclusive, and coastal as the brand itself. Images their community would recognise themselves in.

If you run an outdoor brand, activity business, or lifestyle company in Pembrokeshire or West Wales and you’re tired of making do with iPhone shots or content that doesn’t quite look like you, I’d love to chat.

How Shaka used the content

After the shoot, Holly and Laura had a full library of images and footage to work with. Here’s what they put it to use for straight away.

A handful of Reels using the footage from the beach, the kind of short form video that performs well on Instagram because it feels real rather than produced. A few grid posts and carousels introducing the community and what a session actually looks like. And updated imagery across their booking page, because when someone lands on your website ready to book, the last thing you want is photos that undersell what you do.

That’s the thing about investing in a proper content shoot. You stop piecing things together from whatever’s on your phone and start showing up consistently across every platform with imagery that actually looks like your brand.

Head to my business photography page to find out what a shoot day looks like and what’s included.

Book a Call to discuss working together